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SMS remains a key mobile communications channel for 29Jun16 a recent independent enterprise messaging survey by Ovum, conducted on behalf of Tata Communications, confirms that SMS remains the primary mobile-specific data service that enterprises use to contact their customers – and by a wide margin. Instant messaging has already become the next-most-used service, indicating that it is rapidly becoming a more accepted communications channel for enterprises.

While changes in consumers’ communications behaviors are driving the evolution of the application-to-person (A2P) mobile messaging market, SMS remains a key mobile communications channel for enterprises to reach consumers and employees. It is
inexpensive, universally available on devices, reliable, and quick, it stated in the Ovum and Tata Communications webinar invite to discuss this topic on 14 July 2016.

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